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This web page kevinclark.massagetherapy.com had the following on the web page, "Enhancing Wellness with Massage and Ayurveda." We saw that the webpage said " Massage Therapy and Ayurvedic Medicine in Norwich, Vermont." It also said " As one of the Upper Valleys most experienced massage therapists, I am expert at tailoring massage sessions to meet your individual needs and preferences. My practice is not focused on specific massage modalities, but rather on outcome-based massage. I may combine several modalities during a massage session to provide you with effective, individualized treatment." The header had Norwich Vermont as the highest ranking optimized keyword. It is followed by Upper Valley, Vermont, and New Hampshire which isn't as ranked as highly as Norwich Vermont. The next words kevinclark.massagetherapy.com used was massage. ayurveda was included but could not be viewed by search engines.