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This web page matt.massagetherapy.com had the following on the web page, "Massage therapy in downtown Indianapolis." We saw that the webpage said " Committed to your health and wellness." It also said " Whether you are suffering from a chronic or an acute issue or need to relax, through the use of various massage techniques customized specifically for you massage therapy can improve your quality of life. I believe in what I do. What sets me apart? I want you to have a world-class massage experience each time. That is why I guarantee your satisfaction. Massage is all I do." The header had Indianapolis Indiana as the highest ranking optimized keyword. It is followed by male massage therapist, male masseuse, and male massage indianapolis which isn't as ranked as highly as Indianapolis Indiana. The next words matt.massagetherapy.com used was deep tissue massage. hot stone massage was included but could not be viewed by search engines.