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This web page totalvitality.massagetherapy.com had the following on the web page, "Lara Ballard, Licensed Massage Therapist." We saw that the webpage said " Now, More Than Ever,." It also said " You Need a Massage! Invest in Your Health, and Navigate Difficult Times. Consumers may be tempted to trim their wellness budgets when economic times are tough. Yet a recent national consumer survey showed most massage-minded Americans are committed to maintaining the health benefits they experience with massage. The better you feel, the better job you can do of caring for yourself and your loved ones." The header had Lara Ballard as the highest ranking optimized keyword. It is followed by Licensed Massage Therapist which isn't as ranked as highly as Lara Ballard.